The “Contemporary Heritage” campaign pays tribute to the fusion of tradition and contemporary design. The new visual identity and logo, inspired by Bosnia and Herzegovina’s artistic heritage, carry a deeper symbolism. The logo, based on the concept of the feminine principle (yin), symbolizes cyclicality, movement, and fluidity, while its minimalist and geometric appearance bridges ancient roots with modern aesthetics. The choice of the National Museum as the campaign location further emphasizes the idea of preserving and reinterpreting heritage. This institution, which houses priceless artifacts of Bosnian history, perfectly aligns with the brand’s philosophy, serving as a bridge between the past and the present. “Contemporary Heritage” is not just a fashion statement, but a cultural manifesto celebrating the identity and creative potential of Bosnia and Herzegovina in a contemporary context.
Art Direction, Photography and Postpoduction: Nađa Berberović-Dizdarević
Coordinator & Creative Direction: Emina Berberović Čengić
Video: Next Media
Model: Azra Patković
Styling: Alma Skalonjić Čekro
MUA: Sanjin Egon
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